topComing in on the heels of Newtype USA's cancellation arrives PiQ, ADV's new entry into the magazine industry. Boosting content that reaches out to a broader audience, PiQ leaves the anime-focused style of Newtype for a wider spectrum of content including video games, comic books and popular television series.

"The primary goals of PiQ are to share and celebrate the love we have for these particular forms of entertainment with our readers, as well as shine a light on those often-overlooked projects, artists, creators and studios throughout the entertainment world." -

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According to ANN, Gary Steinman, the editorial director of ADV's upcoming magazine PiQ, is leaving ADV today.

topWhen something has come to an end, it becomes an excellent time to take a moment and look back on where it started and where it's been. With the February release of the March 2008 issue marking the final English publication of Newtype, it seems worth doing just that.

The original Newtype was launched in Japan by publishing company, Kadokawa Shoten, and named after a term in the Gundam universe for the next stage of human evolution. The first issue was for April 1985, released in early March of that year. A collection of images, columns and news made Newtype a hit, one that even to this day remains much the same magazine that attracted anime fans of the 80s. Since its debut, there have been a variety of Newtype spin-offs including one dedicated to older audiences and another for live-action Japanese media. A version of Newtype was also published in Korea in 1998 and continues to this day alongside its original Japanese predecessor.

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From Comics212 comes an analysis of the media kit of ADV's new magazine PiQ. Available are some more information on the magazine, as well as the concept cover for issue one:

According again to the Media Kit, the new editorial breakdown for PiQ will be:

  • 20% Anime
  • 20% Gaming
  • 20% U.S. Comics / Japanese Manga
  • 20% Genre Movies / TV / Home Video
  • 10% Toys / Collectibles
  • 5% Gadgets / Hi-Tech Gear
  • 5% Lifestyle (fashion, accessories, events)

Active Anime reports that ADV has confirmed the name of the new magazine that will replace Newtype USA. The new magazine will be titled PiQ, and will be launched in March 2008.

Source: Active Anime

AoD has more information regarding Newtype USA's suspension (with the February 2008 issue being the last issue):

The magazine will apparently be reworked into another new magazine through which the company hopes to continue their long advertising relationships with everyone. The changes talked about within the email relate to licensing needs that go back to Japan but are also likely the result of the changing landscape in the US market.

Also, MangaBlog and AoD have some leaked information (later confirmed by ANN) on the name of the new magazine that will replace Newtype USA:

ADV is telling potential advertisers that their new magazine will be called PIQ (as in "sneak peak" or "pique your interest").

According to ANN, ADV is suspending its anime/manga magazine Newtype USA after the "February issue" (which could either be the official February issue or the March issue that will be released in February) and is planning to replace it with a unnamed new magazine:

Representatives of A.D. Vision (ADV) have contacted retail partners to inform them that the February issue of Newtype USA is to be the last. [...] According to reports from those contacted by ADV, the company is planning to replace Newtype USA with another magazine. No information about the new magazine is currently known.

Source: ANN

From ANN comes an interview with Takehiko Inoue (creator of Slam Dunk and Vagabond), who appeared during a special in-store event at the new Kinokuniya Bookstore in New York City to paint a special mural.

Also, in the latest issue of PWCW, MangaBlog's Brigid Alverson talks with Tokyopop's Lillian Diaz-Przybyl about the titles that TP picked up from ADV Manga.

In the latest issue of PWCW, Kai-Ming Cha takes a look at the return of ADV Manga to the manga market in "ADV Manga Wakes Up."

Also reported is that Trans World Entertainment Corp. and wholesaler Bookazine will "develop and manage a manga section in each of its more than 900 stores. TWE comprises nine brands in mall and freestanding locations, including F.Y.E., Coconuts, Sam Goody, Suncoast and Planet Music."

ADV Films has re-launched its official website. As a result, the ADV Manga section of the website also received a re-design after almost three years of inactivity.