Alluring, Sexy & Forbidden Aurora Publishing, Inc. Launches Three New Websites Featuring Aurora, Luv Luv & Deux

Torrance, CA (December 13, 2007) ­ Aurora Publishing, Inc., the fully-owned U.S. subsidiary of Japan's manga powerhouse, Ohzora Publishing Co., launches three new websites for their three manga imprints ­ Aurora, Luv Luv & Deux.

Aurora ~ Experience the Allure of Manga

Aurora, the Shojo/Josei Manga imprint of Aurora Publishing, Inc. premieres their colorful and exciting full-featured website at The newly launched site contains details about current and future manga title releases, as well as titillating manga page previews taken from the interiors of each of their current, new and upcoming manga. Visitors to the site also have the opportunity to sign up for Aurora's informative and entertaining monthly newsletter.

Aurora plans to release a steady stream of Shojo/Josei Manga titles in 2008. Their first manga release in 2007, Walking Butterfly by Chihiro Tamaki, was critically well-received and hailed as a "winning mix of humor, drama, sex appeal and big city life" ­ Walking Butterfly was nominated for a Great Graphic Novels For Teens Award by the Young Adult Library Services Association.

LuvLuv ~ Feel the Passion!

"the entry of Aurora into the market with its dedicated josei imprint signals the arrival of a new wave of more mature titles for female readers...Is Josei The Next Yaoi?" Icv2

Luv Luv, debuting in January 2008, is the Ladies Comics/Josei Manga imprint created by Aurora Publishing, Inc. Its new website can be found at The Luv Luv website features news, information on all manga releases, manga previews and makes available a newsletter to subscribers about Luv Luv¹s current, new and upcoming titles. Like yaoi, josei manga is largely created by female manga-ka and is targeted towards an over-eighteen, mature female audience. In order to show that josei just may be the next yaoi, Aurora Publishing, Inc. brings "passionate manga for women" to America with their new Luv Luv imprint and newly established website.

The initial launch title from Luv Luv is Voices of Love by Kanae Hazuki, which will be released in January 2008. Voices of Love is a collection of five romantic, hot and sexy stories, created just for women. Manga from Luv Luv feature more realistic sexual content and more mature storylines and themes than are presently found in the manga currently available to women in America. All of the graphic novels depict romantic and physical relationships with nothing held back. Why let guys have all the fun?

Deux ~ Where Fantasy Becomes Obsession

In addition to the Aurora & Luv Luv sites comes the newly created Deux website at Deux is the yaoi manga imprint from Aurora Publishing Inc. The Deux website contains up-to-date information, manga previews, links to reviews and articles, and a newsletter (upon subscription) about Deux¹s current, new and upcoming yaoi titles.

By making Makoto Tateno's first yaoi love story Hate to Love You the initial release from their imprint, Deux showed yaoi audiences their dedication to bringing the highest quality yaoi manga to America. Deux continues to produce elite examples of classic yaoi masterpieces as exemplified by their most recent release, Volume One of the I Shall Never Return series. "I Shall Never Return is the kind of infectious book you loan to your friends just so you can have someone to talk to about it. It elicits a reaction from the reader, and has more story per chapter than some manga has in four volumes." PopCultureShock

Aurora Publishing, Inc. believes that the future growth of manga in America depends on the expansion of the entire market by reaching new audiences. With the launching of the Aurora, LuvLuv and Deux websites, Aurora seeks to further push the envelope of established manga genres in the U.S. by creating a place where fans can fully experience the "allure," "passion," and "obsession" of challenging, daring and sexy manga titles.

About Aurora Publishing, Inc.:
Located in Torrance, California, Aurora Publishing, Inc. (established 2006) is a fully-owned subsidiary of Ohzora Publishing Co., the number one publishing house in Japan in terms of female manga franchises and number of manga publications for women. Dedicated to publishing manga of the highest artistic quality with the highest entertainment value for females of all ages, Aurora Publishing, Inc. is focused on publishing translated Japanese manga titles for the North American market, as well as developing American manga for the worldwide market. More information can be found online at: "Experience the Allure of Manga"

About Luv Luv:
Luv Luv Press (established 2008) is the Ladies Comics/Josei Manga imprint created by Aurora Publishing, Inc. Described as passionate manga for women, Luv Luv graphic novels depict realistic sexual relationships and real life romances, themes and storylines from a woman's perspective. Why let guys have all the fun? More information can be found online at: "Feel the passion!"

About Deux:
Deux Press (established in 2007) is the Yaoi Manga imprint of Aurora Publishing, Inc. With a focus on releasing exemplary yaoi titles from classics to contemporary, Deux shows manga fans what makes yaoi the popular phenomenon that it is today. More information can be found online at: "Where Fantasy Becomes Obsession..."