Company Uses Manga to Sell Hair Coloring Products in Japan

ANN is reporting that a German company called Schwarzkopf & Henkel is using manga characters from Hiroshi Takahashi's Crows and Worst to promote its latest hair coloring product in Japan:

The new lineup will include more unusual colors: beige, ash, gray, blonde, khaki (greenish tint), and blood (reddish tint). The price for each color will be about 700 yen (US$6.00), and the new lineup will be launched on February 4.